When the lakes lock up and ice season kicks into full swing, every piece of your setup matters. Jig choice, electronics, shelter, sure, they all play a role. But if your line isn’t suited for hardwater, you’re already playing from behind. Ice fishing line takes a beating. Tight spool memory, freezing temps, sharp ice edges, and finicky fish all put it to the test. That’s where Sunline steps in. Known for producing some of the most consistent and high-pe...

If you fish a lot… like really fish, not just a couple weekends a month, then you know how fast line can disappear. Whether you’re re-spooling the night before a tournament or swapping out line after a day grinding through brush piles and rock, fluorocarbon isn’t cheap. That’s where bulk spools come in clutch. Not only do they save you money in the long run, but they also keep your rigs running smoothly, with fresh line ready when you need it most. Sunl...

If you’ve ever watched your line jump on a slack drop shot and realized you never felt a thing, you already understand the real value of orange braided fishing line. This isn’t a “looks cool on the spool” deal. High-vis orange braid is a control tool. It helps you read what your bait is doing, manage slack faster, and react cleaner when bites are weird, pressured, or just plain subtle. For experienced anglers, those tiny “line tells” are where extra fis...

If you’re targeting fish that can peel drag and shred through cover like it’s nothing, 80 lb braided fishing line isn’t overkill… It’s a must! Whether you're chasing trophy-class freshwater predators or wrestling saltwater bruisers in heavy current, 80 lb braid brings the kind of raw strength, abrasion resistance, and control needed when lighter lines just won’t cut it. In this guide, we’ll break down when and why to use 80 lb braid, which species deman...

If you’ve fished bass seriously over the past two decades, there’s a good chance you’ve had a spool of Sunline FC Sniper on your deck, or you’ve been outfished by someone who did! Since its debut in 1994, FC Sniper has earned a reputation as one of the most dependable and versatile fluorocarbon lines in the game. What started as a response to high-pressure fishing conditions in Japan has grown into a globally trusted tool for tournament pros and weekend...